Digital Travel Europe 2025

19 - 20 November 2025

The Hurlingham Club

Fredrik Bayati

Group Media Manager Stena Line

Day 1 | 19th November

12:05 PM Roundtable 1: How we use predictive AI to drive direct bookings and increase up-sell opportunities

  • Leverage real-time customer behaviour data to deliver target ancillary offers at the right moment at the booking journey. 
  • Use purchase history, travel intent and browsing patterns to personalise up-sell and cross-sell opportunities. 
  • Optimise marketing and pricing strategies. using predictive analytics to boost ancillary conversion rates and drive revenue 


2:40 PM Panel: How can you use personalisation and storytelling to inspire and capture more bookings from the experience-driven traveller

  • How to understand the ‘experience-first’ traveller to deliver hyper-personalised, experience-led journeys that drive bookings 
  • How to use 1st and 3rd party data to build relevant, permissioned profiles without being intrusive 
  • How can teams operationalise tailored experiences across channels from planning to post-trip without over-relying on manual resources?  


Check out the incredible speaker line-up to see who will be joining Fredrik.

Download The Latest Agenda