At Stena Line I lead the Stena Line's media strategy across multiple European markets. My work focuses on building scalable, data-driven marketing operations, combining media, technology, automation and measurement to improve marketing effectiveness.
Since the start I've played a key role in Stena Line’s shift toward more centralized and efficient media and campaign processes, with a strong focus on relevance, performance and business impact.
Day 2 | 18th November
10:10 AM Panel: Connected Distribution & Partnerships Strategy: How can travel brands use data, AI and partner ecosystems to improve reach, conversion and customer ownership?
- How do OTAs, airlines, and hotels influence different stages of the customer journey?
- What value do OTAs bring in reach, demand generation, and acquisition that brands can't replicate?
- How can brands collaborate with OTAs while maintaining control over customer relationships, data, and pricing?
- How is the role of OTAs evolving as AI, new platforms, and changing behaviour reshape discovery and booking?
Available for sponsorship
1:15 PM Panel Interactive: Retail Media Growth: How can you build a scalable retail media networks to maximise your digital assets and drive new revenue?
- What it takes to build a retail media network (RMN) in travel?
- How airlines, OTAs and tour operators can package and sell media to partners?
- How suppliers like hotels, destinations, ancillaries use retail media to drive visibility and bookings?
- How to scale across channels reach?
Check out the incredible speaker line-up to see who will be joining Fredrik.
Download The Latest Agenda