Christo Kaftandjiev

Professor Christo Kaftandjiev is an internationally recognized scholar, author, and speaker specializing in advertising, semiotics, and the integration of Artificial Intelligence (AI) with modern marketing communications. With over 30 years of academic, consulting, and lecturing experience, he is one of Europe’s leading experts in creative strategy, consumer psychology, and emerging digital technologies.

Holding both a Ph.D. and Doctor Habilis, Professor Kaftandjiev has completed advanced research and specializations in the United Kingdom, the Netherlands, and Ireland, focusing on marketing semiotics, integrated communications, and AI-generated creativity. He is a key voice redefining global marketing paradigms for the digital and post-digital eras.