Day 1 | 17th November
10:10 AM Panel: AI Discovery Impact: How can you adapt to the rapid evolution of search, discovery, and customer behaviour?
- How is traveller discovery evolving across AI search, social, and traditional search, and what does this mean for brand visibility?
- How are travel brands adapting their growth and content strategies in response to changing discovery behaviours?
- What shifts are we seeing in inspiration, research, and booking journeys as AI-powered discovery grows?
- Where are brands successfully gaining visibility, and where are they struggling to keep pace?
- What are the biggest misconceptions about AI's impact on search and traveller discovery today?
Check out the incredible speaker line-up to see who will be joining Greta.
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