Erica Catala
Head of Marketing IBB Hotel CollectionDay 1 | 17th November
9:20 AM Keynote Panel with Polling: Scaling AI: How can you move from experimentation to enterprise-wide adoption to deliver measurable impact across your marketing, product and operations?
- How should travel brands balance building in-house AI vs using external platforms?
- How can machine learning and generative AI work together to improve forecasting, pricing, and personalisation?
- What's stopping AI from scaling beyond pilots, and how are leading companies overcoming this?
10:00 AM Panel with Polling: AI Discovery Impact: How can you adapt to the rapid evolution of search, discovery, and customer behaviour?
- How is traveller discovery evolving across AI search, social, and traditional search, and what does this mean for brand visibility?
- How are travel brands adapting their growth and content strategies in response to changing discovery behaviours?
- What shifts are we seeing in inspiration, research, and booking journeys as AI-powered discovery grows?
- Where are brands successfully gaining visibility, and where are they struggling to keep pace?
- What are the biggest misconceptions about AI's impact on search and traveller discovery today?
Check out the incredible speaker line-up to see who will be joining Erica.
Download The Latest Agenda