Jörn Zerkowski
Head of Markeitng Aviation and Technologny Stream Swiss AirlinesDay 2 | 18th November
11:10 AM Keynote Case Study: MarTech Strategy: How Connected ERP and MarTech Architectures Enable Profitable Travel Marketing at Scale
- How can travel organisations break down silos between ERP, CRM, and MarTech platforms to enable truly unified commercial decision-making?
- How can integrated data improve marketing efficiency, attribution accuracy, and visibility into true margin and profitability?
- How can enterprise-grade data foundations enable AI-driven personalisation and more accurate forecasting across the customer journey?
- How can organisations move from disconnected tools to a scalable, enterprise-wide growth infrastructure that supports long-term performance?
Check out the incredible speaker line-up to see who will be joining Jörn.
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