Bee Craft
Head of Digital Marketing Golfbreaks.comBee is Head of Digital Marketing at Golfbreaks, leading the digital strategy for one of the UK's leading golf travel businesses.
With 15 years of experience in travel, Bee specialises in connecting digital marketing strategy with commercial growth across acquisition, retention, ecommerce, CRM, SEO, PPC and CRO.
Bee's experience includes advancing marketing technology and personalisation capabilities, most recently onboarding Golfbreaks' new marketing automation platform. She is passionate about using data, technology and customer insight to create more relevant experiences and high-performing digital campaigns.
Day 1 | 17th November
2:20 PM Panel Interactive: Personalisation at Scale: How can you use CDPs, AI and DCO to deliver high-performing campaigns across channels?
- How can CDPs enable large-scale personalisation across campaigns and channels?
- How can AI-powered tools streamline creative production without compromising brand quality?
- What role does dynamic creative optimisation (DCO) play in improving campaign performance?
Reserved for Bloomreach
Check out the incredible speaker line-up to see who will be joining Bee.
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