25 - 26 June, 2019
Twickenham Stadium, London
+ 44 (0) 207 368 9573
eAcquisition Director, Digital Marketing
Day 2 - 26th June .2019
1:50 PM FIRE-SIDE CHAT: With artificial intelligence and machine learning opening up the possibilities of personalised mass campaigns, how can you leverage it in your business to deliver tailored communications at scale?
•How to build customer confidence to gain your customer’s generosity in personal data to create hyper-individual customer experiences
•How to use hyper-individualisation to build and create sustainable relationships with the customers at scale
•How technologies such as predictive analytics, AI, and ML can contribute to the shift to hyper-relevance and help you to achieve new levels of insight
11:40 AM CASE STUDY: How to develop a more accurate attribution model to optimise previously ignored channels that contribute to conversion
• Considering the unique needs of your business first and foremost
• Creating a sustainable model that is robust and customer focused
• What KPIs define success for each channel?