Joseph S

Head of Merchandising, Content Management & Localization GetYourGuide

Day 2 | 18th November

11:55 AM Case Study: Conversion-Led Content Strategy: How to use AI and dynamic landing pages to turn travel discovery into bookings

  • How can AI be used to create and optimise landing page experiences that drive higher conversion?
  • How can brands align content, destination information and traveller intent to reduce friction in the booking journey?
  • How are teams measuring the impact of content-driven experiences on revenue, bookings and customer engagement?
  • What lessons have been learned from testing and scaling AI-powered content experiences across different traveller segments? 

Check out the incredible speaker line-up to see who will be joining Joseph.

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