Carl Farrar
Head of Global Strategic Partnerships eDreams ODIGEODay 2 | 18th November
10:10 AM Panel: Connected Distribution & Partnerships Strategy: How can travel brands use data, AI and partner ecosystems to improve reach, conversion and customer ownership?
- How do OTAs, airlines, and hotels influence different stages of the customer journey?
- What value do OTAs bring in reach, demand generation, and acquisition that brands can't replicate?
- How can brands collaborate with OTAs while maintaining control over customer relationships, data, and pricing?
- How is the role of OTAs evolving as AI, new platforms, and changing behaviour reshape discovery and booking?
Check out the incredible speaker line-up to see who will be joining Carl.
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