Marco Ottaviani

Head of CRM & Customer Activation
MSC

Marco is an engineer with a Masters in Marketing and almost 20 years of experience in CRM, Marketing Automation, Customer insights and Experience development. Marco is the global Head of CRM and Customer Activation at MSC Cruises where worked in last 7 years, where he founded the CRM Centre of Competence, CRM Lab, new loyalty program and the Marketing Automation based customer journey strategy. Previously, Marco lead the Gucci CRM at Accenture, and held a key role for the analytical CRM at Nestlè.

Check out the incredible speaker line-up to see who will be joining Marco.

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Conference Day One – 8th June 2020

Tuesday, January 1st, 2019

2:20 PM CASE STUDY: Hyper-personalisation at scale: How to serve your customer through the use of personalisation to deliver on individual customer needs