Marco is an engineer with a Masters in
Marketing and almost 20 years of experience in CRM, Marketing Automation,
Customer insights and Experience development. Marco
is the global Head of CRM and Customer Activation at MSC Cruises where worked
in last 7 years, where he founded the CRM Centre of Competence, CRM Lab, new
loyalty program and the Marketing Automation based customer journey
strategy. Previously, Marco lead the Gucci CRM at Accenture, and held a
key role for the analytical CRM at Nestlè.
Check out the incredible speaker line-up to see who will be joining Marco.
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