Jose Luis Aranda

Global Digital Marketing Director
Meliá Hotels

Jose Luis was working 8 years outside of Spain in digital agencies with a special focus on search engine marketing, social ads and display advertising, where he was able to improve his knowledge and gain a wide experience in the digital marketing world. In this stage he had the opportunity get extra insights of the industry with a special know how in verticals like finance, retail and travel, in which his overall experience in the travel vertical is more than 10 years. Right now he is leading the media advertising and mobile marketing strategy as well as the optimization of the different digital creatives at Meliá Hotels International

Day 2 - 26th June .2019

11:20 AM CASE STUDY: Looking beyond the last click - How can you leverage multi-touch attribution techniques to evaluate campaigns across multiple platforms and better manage the booking process?

• How to bridge the gap between acquisition and retention

• How to pull acquisition data to influence growth and retention

• How to keep the funnel fed, without forgetting to understand what is driving the highest value not just the highest volume

Check out the incredible speaker line-up to see who will be joining Jose Luis.

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