Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Jose Luis Aranda


Global Digital Marketing Director
Meliá Hotels

Day 2 - 26th June .2019


11:20 AM CASE STUDY: Looking beyond the last click - How can you leverage multi-touch attribution techniques to evaluate campaigns across multiple platforms and better manage the booking process?

• How to bridge the gap between acquisition and retention
• How to pull acquisition data to influence growth and retention
• How to keep the funnel fed,  without forgetting to understand what is driving the highest value not just the highest volume


Check out the incredible speaker line-up to see who will be joining Jose Luis.

Download The Latest Agenda