Digital Travel Europe 2024
November 21 - 22, 2024
Hilton London Syon Park
Trish Lynch
UN Moderator MC/News AnchorDay 1 | 21st November
9:10 AM Chairperson’s Opening Remarks
10:00 AM Panel Discussion: How can you drive more direct digital traffic to forge closer customer relationships and increase revenue generated from your own digital channels?
- How can large travel businesses maintain a balance between 1st and 3rd party data to drive customer acquisition and maximise revenues?
- How can you work with advertising partners to maximise your ad performance?
- How can you create a more holistic digital customer journey from end-to-end that invites customers to complete their booking journey?
2:05 PM Chair’s Opening Remarks
2:10 PM Panel Discussion: How can you best measure marketing attribution to optimise channel performance, reduce spending, and capture new business?
- How can you find the true measures of your marketing performance to reduce wasted marketing spend and unlock higher profitability?
- How can you better work with agency partners to best benchmark your internal metrics and determine your true effectiveness?
- How should you think about marketing mix modelling as a means to enable lean growth from your marketing campaigns?
3:50 PM Panel Discussion: How can you navigate the changing landscape of SEO and PPC to remain competitive and continue boosting bookings?
- How can you adapt to a new search marketing paradigm to grab customer attention?
- How does has the unveiling of the new Search Generative Experience impacted PPC marketing?
- How can SEO experts and PPC experts work more closely to provide a unified experience for users and win more bookings?
Day 2 | 22nd November
8:55 AM Chairperson’s Opening Remarks
9:20 AM Tech Talk Panel Interactive: How can the travel industry make Generative AI an impactful tool for improving efficiencies, delighting customers and driving cost-effective growth?
- What measurable impacts are generative AI have on marketing and digital customer experience now, and how can we better stimulate growth in the next 12 months?
- How can you overcome both internal and customer concerns about the loss of the human touch to enable further cost reductions and profitability?
- How can the travel industry attract AI-specialized personnel to maximize the growth potential of LLMs?
- How can travel businesses best communicate their business-specific needs to Generative AI developers so you gain the most ROI as quickly as possible?
11:20 AM Chair’s Opening Remarks
1:45 PM Fireside Chat: How can you upgrade your loyalty offerings and try non-traditional offers to stay competitive and build a foundation for B2B and B2C business growth?
- How can you move beyond the bare minimum of point-collecting, free nights, and airmiles to deliver a superior loyalty programme that increases repeat bookings?
- How can you find the right balance to ensure growth from both B2B and B2C loyalty customers?
- What non-traditional offerings will provide cost-effective options to entice frequent customers to become loyal ones?
2:25 PM Chair’s Closing Remarks
Check out the incredible speaker line-up to see who will be joining Trish.
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