Digital Travel Europe 2024

November 21 - 22, 2024

Hilton London Syon Park

Tolene Van Der Merwe

Director UK and Ireland Malta Tourism Authority

Day 2 | 22nd November

9:20 AM Tech Talk Panel Interactive: How can the travel industry make Generative AI an impactful tool for improving efficiencies, delighting customers and driving cost-effective growth?

  • What measurable impacts are generative AI have on marketing and digital customer experience now, and how can we better stimulate growth in the next 12 months? 
  • How can you overcome both internal and customer concerns about the loss of the human touch to enable further cost reductions and profitability? 
  • How can the travel industry attract AI-specialized personnel to maximize the growth potential of LLMs? 
  • How can travel businesses best communicate their business-specific needs to Generative AI developers so you gain the most ROI as quickly as possible? 

Check out the incredible speaker line-up to see who will be joining Tolene.

Download The Latest Agenda