Spencer oversees the entire
Commercial function of AirAsia's Malaysia operations covering 11 departments
including marketing and advertising, sales and distribution, digital, financial
partners, mobile and loyalty. Spencer helped to set up the Ancillary Income
department responsible for devising and managing the pricing of ancillary
products, which contributes 21% of revenue annually. He also spearheaded key
projects at AirAsia, such as, AirAsia BIG Loyalty Programme, Citibank co-brand
credit card, CIMB-AirAsia savers account, AirAsia BIG Prepaid Mastercard to
name a few. He emphasises the importance of utilising digital platforms and
strategies to take the business a step further to meet today’s challenging industry
standards. Being an e-commerce business, AirAsia depends a lot on online user
traffic; hence he ensures that the entire commercial team and all touch points
are fronted digitally. He also championed collaboration with Google’s Ignite
Program to welcome young talents into AirAsia.
Check out the incredible speaker line-up to see who will be joining Spencer.
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