Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Spencer Lee


CEO, AirAsia BIG and Travel360
AirAsia

Day 1 - 25th June .2019

Saturday, December 1st, 0012


1:50 PM CASE STUDY INTERACTIVE: How can you advance your online and offline data collection and processing practices to successfully build a single view of each of your customers?

•Do you really understand the many customer personas and their many needs who are interacting with your business, both offline and online. 
•How to create an effective 1:1 personalisation roadmap that helps companies to engage with their customer directly
•‘Context is King’ when designing experiences. How understanding customer context can radically shift digital design journeys and patterns for your B2B customers.
•The importance of tracking every action that your customer does along the sales funnel in order to help you to better understand how you should personalise their experience next time
•How to use a mix of technology and commercial strategies to radically shift customers buying patterns and behaviour to a digital-first engagement.


Check out the incredible speaker line-up to see who will be joining Spencer.

Download The Latest Agenda