Spencer Lee

CEO, AirAsia BIG and Travel360
AirAsia

Spencer is the Chief Executive Officer of AirAsia BIG (please remove BIG Loyalty), AirAsia’s award-winning loyalty programme and Travel360, the digital expansion of AirAsia’s inflight magazine and a content-driven online travel agent (OTA). Spencer has over 10 years of experience in the aviation industry from serving AirAsia in several positions since he joined the company in 2006, culminating in his appointment as Commercial Director of AirAsia Malaysia in 2015. He led the entire Malaysia commercial functions including product development, revenue management, marketing, sales and distribution, ancillary, government relations, partnership and customer relationship management and has received numerous industry awards. Innately innovative, he has pioneered a number of projects in the group, including the setting up of AirAsia BIG Loyalty programme and ancillary income department. Spencer is an advocate of talent development through effective leadership. With the backing of a solid work culture, he champions openness, innovation and a ‘can-do’ spirit in the workplace and has led the growth of the airline to be a leader in the region. He is a member of the World Federation of Advertisers (WFA) and Malaysia Advertisers Association (MAA). When not conjuring new marketing strategies, the Commerce grad from Curtin University of Technology, Perth, supports Manchester United FC.

Day 1 - 25th June .2019

Saturday, December 1st, 0012

1:50 PM CASE STUDY INTERACTIVE: How can you advance your online and offline data collection and processing practices to successfully build a single view of each of your customers?

•Do you really understand the many customer personas and their many needs who are interacting with your business, both offline and online.

•How to create an effective 1:1 personalisation roadmap that helps companies to engage with their customer directly

•‘Context is King’ when designing experiences. How understanding customer context can radically shift digital design journeys and patterns for your B2B customers.

•The importance of tracking every action that your customer does along the sales funnel in order to help you to better understand how you should personalise their experience next time

•How to use a mix of technology and commercial strategies to radically shift customers buying patterns and behaviour to a digital-first engagement.

Check out the incredible speaker line-up to see who will be joining Spencer.

Download The Latest Agenda