Spencer Lee

Spencer is the CEO of BIGLIFE, the company that operates the BIG Loyalty programme. He joined the AirAsia Group in 2006, serving AirAsia with several key roles under his belt. In 2015, Spencer took on the role of Commercial Director of AirAsia Malaysia, overseeing multiple portfolios including marketing, sales and distribution, digital, ancillary, government relations, revenue management, partnerships and loyalty. His zeal has led him to pioneer key projects within the group, including setting up the airline’s first loyalty programme – BIG Loyalty – a key milestone in his professional career. Other successful projects include establishing the ancillary income department within the company and launching new financial products, such as co-branded cards in partnership with regional banks. In the last 2 years of his service in the capacity of Commercial Director, he grew the commercial revenue by 258% with only 121% capacity increase. With 13 years of experience with the airline, Spencer was appointed the COO of airasia.com in Aug 2019 to spearhead the digital transformation of airasia.com into a travel tech and lifestyle platform, focusing on non-airline businesses including hotels, experiences, deals and other lifestyle offerings. Spencer now holds responsibility to transform BIG Loyalty into a comprehensive lifestyle rewards platform, rewarding BIG Members in more ways than one with BIG Points, today’s universal digital currency. Under his leadership, in the short span of one year, the company's revenue increased remarkably by almost 60% compared to the year before. Spencer is a member of the World Federation of Advertisers (WFA) and Malaysia Advertisers Association (MAA). He holds a Bachelor of Commerce Degree from Curtin University of Technology, Australia and is a proud supporter of the Manchester United FC.