Day 1 - 25th June .2019
Saturday, December 1st, 0012
•Do you really understand the many customer personas and their many needs who are interacting with your business, both offline and online.
•How to create an effective 1:1 personalisation roadmap that helps companies to engage with their customer directly
•‘Context is King’ when designing experiences. How understanding customer context can radically shift digital design journeys and patterns for your B2B customers.
•The importance of tracking every action that your customer does along the sales funnel in order to help you to better understand how you should personalise their experience next time
•How to use a mix of technology and commercial strategies to radically shift customers buying patterns and behaviour to a digital-first engagement.