Santiago Garcia Solimei

Director, Global Social Media Meliá

Santiago has developed his career over the last 10 years with previous roles as Brand Manager for the Meliá and Innside Brands and Head of Marketing for the EMEA region. Santiago has extensive marketing and communications experience in the travel & hospitality and software industries working for multi-national organizations in Spain, UK and Australia. Over the last two years, Santiago has led Melia’s digital transformation in the area of Social Media implementing projects for Influencer Marketing, User Generated Content, Social First Marketing strategy and developing an internal employee ambassador Social Media program.