Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Santiago Garcia Solimei

Global Director of Social Media
Meliá Hotels International

Day 2 - 26th June .2019

2:20 PM CASE STUDY INTERACTIVE: The Digital Strategy that has transformed Meliá Hotels International to reach Spain´s top 10 most influential IBEX 35 companies on social media

• The impact of Social Media in today´s digital traveller 
• How Meliá has implemented a ‘social first strategy’
• The use of influencers  and user generated content as key part of it´s brands ‘messaging
• Use of social media content in other digital platforms and the offline space
• Humanizing the company through an internal Digital ambassador program
• The role of a Social CEO and the path to the creation of a social culture

Check out the incredible speaker line-up to see who will be joining Santiago.

Download The Latest Agenda