Digital Travel Europe 2024

November 21 - 22, 2024

Hilton London Syon Park

Oliver Bedford

Director of Ecommerce, Parking & Commercial Products Gatwick Airport

Day 2 | 22nd November

11:25 AM Case Study: How Gatwick Airport uses A/B testing to unlock better dynamic pricing and more growth

  • How did Gatwick optimise the performance of their ecommerce engine across platforms to maximise revenues?
  • How can you identify bottlenecks and make an immediate impact on bookings?
  • How did Gatwick use A/B Testing to determine user drop-off and course correct to keep users in their booking journey?

Check out the incredible speaker line-up to see who will be joining Oliver.

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