Martin Broguière

Head Of SEO & Content - Europe & North Africa Accor

Day 1 | 21st November

How can you adapt to a new search marketing paradigm to grab customer attention?
How does has the unveiling of the new Search Generative Experience impacted PPC marketing?
How can SEO experts and PPC experts work more closely to provide a unified experience for users and win more bookings?

What measurable impacts are generative AI have on marketing and digital customer experience now, and how can we better stimulate growth in the next 12 months?
How can you overcome both internal and customer concerns about the loss of the human touch to enable further cost reductions and profitability?
How can the travel industry attract AI-specialized personnel to maximize the growth potential of LLMs?
How can travel businesses best communicate their business-specific needs to Generative AI developers so you gain the most ROI as quickly as possible?

Check out the incredible speaker line-up to see who will be joining Martin.