Ottaviani is an engineer with a Master in Marketing and with almost 20 years of
experience in CRM, Marketing Automation, Customer insights and experience
development. Marco is
the global Head of CRM and Customer Activation at MSC Cruises where worked in
last 7 years. In this position he has founded the CRM Centre of Competence, CRM
Lab, new loyalty program, the Marketing Automation based on customer journey
experiences are in Accenture as leader for the Gucci CRM, and with a key role
for the analytical CRM for Nestlè. Marco worked 11 years for Costa Cruises as
Head of Corporate Marketing Research & Competitive Intelligence, Chairman
for the Excellence committee, Product Manager.
Check out the incredible speaker line-up to see who will be joining Marco.
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