Digital Travel Europe 2024
November 21 - 22, 2024
Hilton London Syon Park
Fredrik Bayati
Group Media Manager Stena LineDay 1 | 21st November
9:40 AM Case Study: Leveraging short-term innovation to deliver long-term strategic growth
- How Stena identifies who is winning in the industry and how they are winning, to drive action
- How data visibility across various stakeholders enables proactive commercial decision making
- The importance of speed and actionable insight to minimise the impact of trading issues
12:10 PM Case Study Interactive: How Stena Line built a resilient 1st party data strategy to accelerate technology adoption and boost business performance
Following the case study, the audience will break into groups to work together to answer a question put to you by the speaker.
2:10 PM Panel Discussion: How can you best measure marketing attribution to optimise channel performance, reduce spending, and capture new business?
- How can you find the true measures of your marketing performance to reduce wasted marketing spend and unlock higher profitability?
- How can you better work with agency partners to best benchmark your internal metrics and determine your true effectiveness?
- How should you think about marketing mix modelling as a means to enable lean growth from your marketing campaigns?
Check out the incredible speaker line-up to see who will be joining Fredrik.
Download The Latest Agenda