Fred Crehan

VP Sales EMEA Yieldify

Fred has spent the last 15 years working in the digital marketing and ecommerce space helping brands and retailers leverage online technology to drive business results and improve customer relationships. Fred now leads the growth strategy across the EMEA region for Yieldify, the Customer Journey Optimisation company. Previously, Fred held a number of development positions for Bazaarvoice for France, Continental Europe as well as UK & Nordics and has also spent a number of years working at Forrester Research. His experience spans a wide range of verticals like Grocery retail, Health & Beauty, Fashion, Finance, Consumer Electronics, Telco and Home/DIY.