Andy has held a number of data driven marketing roles predominantly client-side but on the agency-side as well. He has over 20 years experience in this space working in multiple sectors; FS, Retail, Gaming, Wagering and Telco. Andy spent 7 years at Nationwide Building Society, transforming their Direct Marketing function into an Omni Channel CRM function fueled by data; events, triggers and models. Andy moved to OtherLevels from Camelot where he led both the operational CRM campaign team and a programme to transform the lottery operator’s data and marketing stack. At OtherLevels, Andy heads up the Professional Services team responsible for technical implementations/integrations of the OL platform and message types (including app/web push, rich inbox and interstitials) and platform. He also leads a team of CRM Marketing consultants who help our clients exploit these digital marketing channels.