Alice Tomasevic

In travel, every journey starts with knowing your customer. But with rising guest expectations, fragmented digital touchpoints, and increasing pressure to prove ROI, travel marketers face a core challenge: most of their site traffic remains anonymous. This roundtable will explore how leading travel brands are solving for identity – pairing advanced customer identification with agentic AI automation to turn unknown visitors into repeat bookers. 

We'll discuss:  

• How improved customer ID unlocks higher revenue across channels – from email and onsite personalisation to paid media 
• Why identification is the essential foundation for effective AI-powered experiences in the travel industry 
• Real-world examples of how travel marketers are combining ID and automation to personalise offers, streamline journeys, and drive bookings in real time 

Join us for an open conversation with your peers about building a future-ready marketing strategy rooted in identity, intelligence, and measurable impact.