Alec Ryan

Join AB Tasty for an interactive workshop where we’ll explore how leading travel brands use data, personalization, and experimentation to design better digital journeys. You’ll hear success stories from brands like Club Med and Best Western, then roll up your sleeves to map your own traveler funnel and uncover high-impact opportunities to test and improve.

Whether you’re just starting to experiment or already testing at scale, you’ll leave with a clear framework and plenty of new ideas to make every digital interaction feel like a first-class experience.

What you’ll learn:

• How top travel brands are using experimentation and personalization to increase conversions and loyalty.

• A simple way to map the traveler journey and identify friction points that testing can solve.

• Practical examples of small experiments that delivered big results.