Digital Travel EU 2020

03 - 04 November, 2020

Online

Day Two – 4th November 2020

Time (CEST)

New Frontiers in Travel Tech

11:00 am - 11:30 am WELCOME REMARKS Ben Sharples, Event Director, Digital Travel

11:00 am - 11:30 am PANEL: Mapping your customer journey: How can you better collect, manage and process your data to extract customer insights and personalise your messaging to maintain customer loyalty during difficult times?

  •  How can you best collect, manage and process data?
  •  How to increase conversions with data-driven decision making
  •  How can you use customer data to understand your markets and better target different regions/customer types?
  •  How can you connect the data to the customer journey and identify new opportunities for service improvement?  


Following the panel you will then break out into a small group online roundtable for further discussion

Dilpreet Singh, Head of CRM & Business Analytics at The Oberoi Group

Dilpreet Singh

Head of CRM & Business Analytics
The Oberoi Group

Zaida Salie, Director, Media Services & Partnerships at eDreams ODIGEO

Zaida Salie

Director, Media Services & Partnerships
eDreams ODIGEO

Lisa Oswald, SVP, Global Head of Customer Service at Travelzoo

Lisa Oswald

SVP, Global Head of Customer Service
Travelzoo

José Luís Aranda Riera, Global Digital Media Advertising Director at Meliá Hotels International

José Luís Aranda Riera

Global Digital Media Advertising Director
Meliá Hotels International

11:30 am - 12:00 pm Roundtables

12:00 pm - 12:30 pm CASE STUDY: Why attribution is fundamentally broken, and how to fix it to drive marketing performance and accelerated reach

Chris Liversidge, CEO at QueryClick

Chris Liversidge

CEO
QueryClick

12:30 pm - 1:00 pm CASE STUDY: How to combat significant changes in brand trust that have occurred this year to rebuild your customer experience

Santiago Garcia Solimei, Director, Global Social Media at Meliá

Santiago Garcia Solimei

Director, Global Social Media
Meliá

1:00 pm - 1:30 pm LUNCH BREAK

VIP Content

Our VIP Content and Speakers are accessible only for our paying delegates – our delegate manager Christopher Sharp will be pleased to talk you through how this works – Christopher.sharp@wbr.co.uk

Re-establishing Customer Engagement in 2021 & Beyond

2:00 pm - 2:30 pm PANEL: How can you use omni-channel marketing to empower your customers along their booking journey and retain confidence in your brand now and into the future?

  •    How to select the right social media channel for you and your customer and deploy it at the right time
  •    How to use social media such as Facebook, Instagram, LinkedIn and YouTube campaigns for brand awareness
  •    How do you measure the success of campaigns to ensure that you continue a cycle of high quality data collection and analysis?
  • How can customer data help a focused marketing campaign and drive conversions?
Esamatti Vuolle, Global Retailing Strategy Lead at Finnair

Esamatti Vuolle

Global Retailing Strategy Lead
Finnair

Kasia Rudnik, Director, eCommerce at The Langham London

Kasia Rudnik

Director, eCommerce
The Langham London

Simon Llanos, Marketing Director Europe at Klook

Simon Llanos

Marketing Director Europe
Klook

2:30 pm - 3:00 pm CASE STUDY: How to make use of user-generated content: creating authentic content and building a community to best connect with your customers

  •   How can building an emotional connection with customers help engage them?
  •   How to select the right social media channel for you and your customer
  •   How can inspiring travellers through destinations, hotels, Instagram trends etc. help you win the booking?
  • How can exploiting consumer trends sell more travel?

Sophie Elizabeth Clarke

Director of Social Media, EMEA
Radisson Hotel Group

3:00 pm - 3:30 pm CLOSING FIRESIDE CHAT: How can we rebuild the travel industry and traveller confidence post Covid-19? (Part 2)

Joe Pettigrew, Senior Vice President, Commercial Strategy at YOTEL

Joe Pettigrew

Senior Vice President, Commercial Strategy
YOTEL

Nick Cooper, Head of Market, UK at HolidayPirates Group

Nick Cooper

Head of Market, UK
HolidayPirates Group

3:30 pm - 3:30 pm END OF DIGITAL TRAVEL 2020

Our Sponsors: