Yandex (Past Sponsor)
Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. In our home market, our share of all search traffic is 56.4% (Yandex.Radar, March 2018). Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other services for millions of consumers across the globe. More than 90% of Internet users in Russia use Yandex services daily (Mediascope, November 2017). We also operate in Belarus, Kazakhstan and Turkey.
Most of our revenues are derived from contextual advertising, which delivers ads for products and services based on what web users are looking for. Our Yandex.Direct service was the first and is the largest system for the placement of text-based ads in Russia.