SegmentStream is a marketing analytics platform designed to fix attribution for the travel industry.

With customers often visiting travel websites multiple times using different devices and browsers before booking, a significant portion of conversions are not properly attributed to their actual traffic sources.

To see the incremental value for each advertising dollar, industry leaders use SegmentStream.

Powered by machine learning, it analyses user behaviour on websites to evaluate each ad interaction. No matter how long it takes for a user to complete a booking, you will understand the value of every touchpoint in real time.

It allows travel & leisure brands to:

• See the impact of upper-funnel campaigns (Paid Social, Display, Video) on the bottom line.
• Analyse CPA/ROAS across all traffic sources.
• Tackle cookie restrictions and cross-device tracking limitations.
• Understand what drives conversions attributed to ’Direct/None' and 'Brand Search'.

Trusted by Szallas.hu, AC Milan and OMD.