Adara works with the leading travel brands and destinations, helping them make better decisions through delivering critical traveler intelligence on factors such as travel intent, demand spikes & actual spend linked to verified travelers via an identify graph. We apply our proprietary machine learning and AI capabilities to ethically sourced and ethically- deployed data from over 270 global travel endemic data partners. Adara drives how our clients personalize interactions with their customers at every stage of the lifecycle helping them to optimize the revenue outcomes of each individual.