Digital Travel EU 2020

03 - 04 November, 2020


Sophie Elizabeth Clarke

Director of Social Media, EMEA
Radisson Hotel Group

Check out the incredible speaker line-up to see who will be joining Sophie Elizabeth.

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Day Two – 4th November 2020

Wednesday, November 4th, 2020

2:30 PM CASE STUDY: How to make use of user-generated content: creating authentic content and building a community to best connect with your customers

  •   How can building an emotional connection with customers help engage them?
  •   How to select the right social media channel for you and your customer
  •   How can inspiring travellers through destinations, hotels, Instagram trends etc. help you win the booking?
  • How can exploiting consumer trends sell more travel?

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