Dr Simon Moore .

Simon is a Chartered Business and Consumer Psychologist and managing partner with the award winning psychological insight and behaviour change consultancy, Innovationbubble (www.innovationbubble.eu). Simon and his psychology team have advised well-known travel brands (Virgin Holidays, Virgin Atlantic, Swedish Airlines, British Airways, Thomas Cook, Hotels.com, Royal Caribbean) entertainment brands (BBC, Universal, CH4 etc) as well as global brands (Fedex, Microsoft, Sony, Deutsch Bank, Aviva, HTC, Insurance, Ericcson, SonyMusic, TalkTalk, Bupa, Microsoft, Unilever, Roche etc), in relation to the psychology of consumer behaviour. Simon and his team then advise marketing, sales and loyalty teams how to effectively engage with audiences (online and offline) and build proper behaviourally effective brand. Simon is an author and regularly presents at international conferences on the psychology of consumer decision making, emotion and communication. He has acted as an advisor to the UK and US governments.  He regularly appears on the TV and radio and in the press discussing consumer psychology and behavioural intervention.