Sam Tatam

Behavioural Strategy Director Ogilivy

Psychologist and former Head of Behavioural Science for Ogilvy Australia, Sam Tatam is Partner at Ogilvy Consulting’s Behavioural Science Practice in London, a consultancy that combines the gravitas of leading research in cognitive psychology and behavioural economics with the creative expertise of the Ogilvy Group. Sam’s experience stems from a background in Organisational Psychology and brand strategy, with a clear focus on understanding consumer behaviour on both a macro and micro scale. Today, he brings this thinking to Ogilvy’s clients across the globe, developing behavioural interventions and shaping the communications of some of the world’s most influential organisations.