Riko van Santen

Vice President Digital Strategy & Distribution Kempinski Hotels S.A.

Riko oversees distribution, e-Commerce, revenue management, and loyalty at Kempinski's headquarters, and is directly responsible for the strategic direction of digital marketing, pricing and guest engagement initiatives.  Riko’s main goal through his role is to constantly embrace the rise of technology deployment in the hospitality industry –successfully translating technical advances into market growth.