Richard De Villa
Marketing Director, Northern Europe, UK, Ireland, Nordics Club MedCommercial and marketing leader with nearly 20 years building premium travel, aviation and tourism brands across the UK and Europe spanning tour operation, scheduled aviation and destination marketing. Proven record of driving revenue growth, market development and brand leadership through integrated sales and marketing strategy, P&L and marketing-budget ownership, cross-functional leadership and disciplined performance management. Adept at translating global strategy into local execution, leading transformation, building commercial partnerships and representing travel brands externally as a recognised industry speaker.
Day 1 | 17th November
9:20 AM Keynote Panel: Scaling AI: How can you move from experimentation to enterprise-wide adoption to deliver measurable impact across your marketing, product and operations?
- How should travel brands balance building in-house AI vs using external platforms?
- How can machine learning and generative AI work together to improve forecasting, pricing, and personalisation?
- What's stopping AI from scaling beyond pilots, and how are leading companies overcoming this?
Check out the incredible speaker line-up to see who will be joining Richard.
Download The Latest Agenda