Pete Daykin

CEO Wordnerds

Pete Daykin is CEO of Wordnerds, a Newcastle-based scale-up that helps large organisations automate customer feedback analysis and make robust, confident decisions.

A former football journalist who fell into digital when the internet replaced magazines, Pete spent 15 years running a web agency before, in 2015, a challenge day at Nissan allowed him to finally unite his two great passions: technology and words.

Day 1 | 19th November

2:20 PM Innovation Spotlight: The Feedback Graveyard: Why insights never become action and how three travel brands are bucking the trend

Customer feedback is worth millions a single star increase allows hotels to charge 11.2% more per night. Yet most travel brands collect thousands of insights monthly and can't prove anyone acted on them.

Through platforms like Wordnerds, AI-driven categorisation is now mature. The real bottleneck? Turning insights into decisions, decisions into action, and action into measurable improvement.

This session reveals three frameworks travel brands are using right now to transform feedback from reports nobody reads into automated and systematic improvement everyone can see and track:

Living user journeys
Competitor benchmarking
Smart segmentation

Check out the incredible speaker line-up to see who will be joining Pete.

Download The Latest Agenda