Nick Waters

CEO Northern Europe Making Science

Nick Waters is the CEO for Northern Europe of Making Science, an AI powered digital acceleration company helping brands improve business performance through AI for marketing. During an extensive career in advertising Nick has held a number of senior international agency management roles including CEO Mindshare EMEA and CEO Dentsu Asia Pacific, where he was a Board Director of Dentsu International. He was also Chairman of iProspect Worldwide, a global leader in performance marketing. Prior to joining Making Science Nick was CEO Ebiquity Plc, the largest media investment analysis consultancy

Day 1 | 19th November

11:20 AM Workshop 1: Solving for zero: How to drive bookings when clicks disappear.

As AI reshapes how travelers search, decide, and book, traditional marketing metrics like clicks and impressions are losing their relevance. So how can travel brands continue to drive growth in zero-click world?

Join us for an interactive workshop exploring how AI is transforming the travel marketing landscape, from creative production to media performance. We’ll unpack the current state of AI adoption in the industry, the barriers holding teams back, and the untapped opportunities for those who move first.

We will discuss how to:

Identify and overcome key challenges in managing creative assets and data at scale
Connect creative performance directly to business outcomes
Unify your creative and media workflows with AI to accelerate efficiency and results
Unlock the competitive edge and ROI of an integrated, AI-driven approach

This session will equip you with actionable insights to navigate the “zero-click” future, and turn it into a growth opportunity.

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda