Nick Mott

Nick has spent over 20 years helping large enterprise businesses to see the value of data both for infrastructure and output. More specifically the last 15 of these years has been specifically focused on Travel. Nick's experience lies in his understanding that in this ever-evolving travel tech world the crucial role data still plays in driving more fluid customer experiences for brands. Nick currently leads Revenue responsibilities for Adara across EMEA. Adara is a travel data / traveller-intelligence company that helps travel brands (airlines, hotels, destinations, etc.) by providing insights, planning, measurement, and audience activation solutions. Their work is highly relevant for CRM, ancillary/upsell strategy, merchandising optimisation and personalisation in the travel industry.