Martin is the Head of Technology at City Sightseeing, the world’s leading open top bus tour operator, with over 120 locations in 35 countries. Every year more than 14 million passengers experience a city onboard our buses, boats and trains. He is responsible for the development and implementation of the technology strategy across the group, driving the digital transformation through customer focus. Martin is an innovative, data-driven leader, experienced at the interception of technology and business, covering strategy, business transformation, product development and digital marketing.