Mark founded Kitewheel 5 years ago after spotting the opportunity to bring more real-time intelligence into omni-channel customer engagement. The business has grown rapidly to become a recognized leader in Customer Journey technology. A 25-year analytics and customer marketing veteran, Mark is a true data scientist, holding a Ph.D. in mathematics and statistics from the University of Edinburgh. He moved to Boston in 1999 with Quadstone, one of the first “Big Data Analytics” companies focused on marketing applications. Mark has spent his career focused on the application of analytic techniques to solve real-world marketing and customer experience problems, and he frequently shares these experiences in industry conferences, blogs and news articles.  Prior to joining Kitewheel, Mark held leadership positions at Pitney Bowes Software, Portrait Software and was the founder and President of the celebrated predictive analytics software firm, Quadstone.