Laura Garcia Pleijlar

Head of Global Delivery Collaboration Making Science

Laura García Pleijlar is Head of Global Delivery Collaboration at Making Science. She specializes in translating complex business challenges into actionable strategies that drive measurable growth. Drawing on over eight years of senior digital marketing and sales leadership experience in the global hospitality sector, notably at RIU Hotels & Resorts as Director of B2C Marketing, and being an MBA graduate at École hôtelière de Lausanne, Laura is an expert in defining monetization strategies, homogenizing testing procedures, and scaling tech-savvy innovative propositions for B2C markets.

Day 1 | 19th November

11:20 AM Workshop 1: Solving for zero: How to drive bookings when clicks disappear.

As AI reshapes how travelers search, decide, and book, traditional marketing metrics like clicks and impressions are losing their relevance. So how can travel brands continue to drive growth in zero-click world?

Join us for an interactive workshop exploring how AI is transforming the travel marketing landscape, from creative production to media performance. We’ll unpack the current state of AI adoption in the industry, the barriers holding teams back, and the untapped opportunities for those who move first.

We will discuss how to:

Identify and overcome key challenges in managing creative assets and data at scale
Connect creative performance directly to business outcomes
Unify your creative and media workflows with AI to accelerate efficiency and results
Unlock the competitive edge and ROI of an integrated, AI-driven approach

This session will equip you with actionable insights to navigate the “zero-click” future, and turn it into a growth opportunity.

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda