Laura Garcia Pleijar

As AI reshapes how travelers search, decide, and book, traditional marketing metrics like clicks and impressions are losing their relevance. So how can travel brands continue to drive growth in zero-click world?

Join us for an interactive workshop exploring how AI is transforming the travel marketing landscape, from creative production to media performance. We’ll unpack the current state of AI adoption in the industry, the barriers holding teams back, and the untapped opportunities for those who move first.

We will discuss how to:

• Identify and overcome key challenges in managing creative assets and data at scale
• Connect creative performance directly to business outcomes
• Unify your creative and media workflows with AI to accelerate efficiency and results
• Unlock the competitive edge and ROI of an integrated, AI-driven approach 

This session will equip you with actionable insights to navigate the “zero-click” future, and turn it into a growth opportunity.