Laura García Pleijlar is Head of Global Delivery Collaboration at Making Science. She specializes in translating complex business challenges into actionable strategies that drive measurable growth. Drawing on over eight years of senior digital marketing and sales leadership experience in the global hospitality sector, notably at RIU Hotels & Resorts as Director of B2C Marketing, and being an MBA graduate at École hôtelière de Lausanne, Laura is an expert in defining monetization strategies, homogenizing testing procedures, and scaling tech-savvy innovative propositions for B2C markets.