Justyna Bednarska

Deputy Marketing Director LOT Polish Airlines

Justyna leads a team of digital marketers to manage global campaigns across 50 countries within Europe, North America and Asia. She is responsible for the integrated digital marketing strategy for LOT Polish Airlines.

Day 1 | 21st November

11:50 AM Case Study: How LOT Polish Airlines built an international awareness campaign to revitalise direct bookings and unlock unprecedented growth

How did LOT leverage a multi-media advertising campaign to reinvigorate direct business?
How did they navigate the regional differences in channel preference to optimise marketing spend?
How should you think about customer segmentation when considering the mix of media channels that will see returns?

Check out the incredible speaker line-up to see who will be joining Justyna.

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