Digital Travel EU 2020
03 - 04 November, 2020
Online
José Luís Aranda Riera
Global Digital Media Advertising Director
Meliá Hotels International
Check out the incredible speaker line-up to see who will be joining José Luís.
Download The Latest AgendaDay Two – 4th November 2020
Wednesday, November 4th, 2020
11:00 AM PANEL: Mapping your customer journey: How can you better collect, manage and process your data to extract customer insights and personalise your messaging to maintain customer loyalty during difficult times?
- How can you best collect, manage and process data?
- How to increase conversions with data-driven decision making
- How can you use customer data to understand your markets and better target different regions/customer types?
- How can you connect the data to the customer journey and identify new opportunities for service improvement?
Following the panel you will then break out into a small group online roundtable for further discussion
