Digital Travel EU 2020

03 - 04 November, 2020

Online

José Luís Aranda Riera, Global Digital Media Advertising Director at Meliá Hotels International
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José Luís Aranda Riera


Global Digital Media Advertising Director
Meliá Hotels International

Check out the incredible speaker line-up to see who will be joining José Luís.

Download The Latest Agenda

Day Two – 4th November 2020

Wednesday, November 4th, 2020


11:00 AM PANEL: Mapping your customer journey: How can you better collect, manage and process your data to extract customer insights and personalise your messaging to maintain customer loyalty during difficult times?

  •  How can you best collect, manage and process data?
  •  How to increase conversions with data-driven decision making
  •  How can you use customer data to understand your markets and better target different regions/customer types?
  •  How can you connect the data to the customer journey and identify new opportunities for service improvement?  


Following the panel you will then break out into a small group online roundtable for further discussion

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