George Tziallas is a Tourism Strategist with over 25 years of experience in tourism policy, destination development, governance and management consulting. He has served as Secretary General at the Greek Ministry of Tourism, Regional Director at the World Travel & Tourism Council (WTTC), and as an expert for UN Tourism.
He is a member of the European Commission’s Expert Group for Tourism (T4T) and currently serves as Executive Advisor at diadikasia. His work spans tourism strategy and policy, destination competitiveness, evolving tourism trends and strategic consulting, with a particular interest in the digital transformation of tourism.
Day 1 | 17th November
11:40 AM Panel: Omnichannel Journey Orchestration: How to unify channels, data, and CRM to deliver personalisation at scale that increases conversion and customer retention?
- How can brands break down data silos to enable seamless cross-channel orchestration across email, push, and WhatsApp?
- How can AI be used to personalise customer journeys in real time without overcomplicating execution?
- How are teams scaling personalisation without increasing complexity?
Day 2 | 18th November
11:50 AM Fireside Chat: Decision Experience Optimisation: How can you simplify choice and improve UX to increase conversion and bookings?
- How can you simplify choice and reduce decision overload across the booking journey?
- How can powerful UX, content, and reviews enable faster, more confident decisions?
- How can you use nudges like recommendations, social proof, and urgency without eroding trust?
- What impact does better decision-making UX have on engagement, conversion, and bookings?
Check out the incredible speaker line-up to see who will be joining George.
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