Geoffray spent 10 years at LVMH in various Sales and Marketing positions, both operational and strategic, local and international. In the Wine & Spirits division of the Group he contributed to the growth of the equity of leading brands like Dom Pérignon in the UK and Moët & Chandon at Global level. He joined Accor 7 years ago to contribute to the repositioning it as a luxury brand. Among the highlights of his last position as Vice President Marketing & Digital were fruitful partnerships with famous names like Karl Lagerfeld, Christian Lacroix, Kenzo Takada or Hermès and successful digital platforms which lead to the doubling of sales on sofitel.com in 3 years and furthermore, his achievement of making Sofitel become a reference in luxury hospitality for social media. Recently appointed as Vice President Product & Service Accor Midscale brands, his mission is to both reinforce the offers and find segment synergies in order to bring value to Novotel & Mercure brands cumulating over 1,200 hotels in over 70 countries.
Check out the incredible speaker line-up to see who will be joining Geoffray.
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