Emmanuel Sapienza

Head of Quantitative Marketing Air France

Emmanuel Sapienza serves as Head of Quantitative Marketing at Air France. He leads data-driven initiatives in digital analytics, attribution modeling, and performance tracking to optimize media and marketing strategies in the travel industry. Emmanuel brings over 13 years of experience in the aviation sector, with a track record in the engineering, marketing and commercial areas. Before his current role, he held positions in yield management and network planning at Air France.

Day 2 | 20th November

11:55 AM Panel Discussion: How can you use customer data platforms to optimise personalisation and enable smarter decision-making?

What makes a CDP unique given aspects like real-time ingestion, profile unification, segmentation and activation across channels
How does CDPs fuel machine learning models with data to deliver hyper-personalised offers, content and recommendations?
How do travel brands use CDPs to coordinate messaging across email, mobile, web and media based on customer views?

Check out the incredible speaker line-up to see who will be joining Emmanuel.

Download The Latest Agenda