Daniel Reed

VP of Merchandising Expedia

Daniel Reed is currently a Vice President for Brand Expedia Group specializing in driving efficient and effective demand and engagement from potential and current customers. With over 15 years of experience leading technology and retail and marketing teams at Expedia and Microsoft he brings strong expertise in data-driven, long-term strategic planning to Expedia Group. As VP for the Global Marketing Organization, Daniel leads the Global Merchandising Organization which spans across 15 worldwide offices supporting 5 Expedia brands. He is responsible for delivering traffic and motivating consumers to the full Expedia product portfolio through outbound marketing channels and product engagement. His teams are responsible for end to end merchandising campaigns, the merchandising content strategy to drive top of funnel engagement, integrating customer data to deliver on the needs of the consumer, and brand loyalty through the Expedia Rewards program.