Daniel Reed is currently a Vice President for Brand Expedia
Group specializing in driving efficient and effective demand and engagement
from potential and current customers. With over 15 years of experience leading
technology and retail and marketing teams at Expedia and Microsoft he brings
strong expertise in data-driven, long-term strategic planning to Expedia Group. As VP for the Global Marketing Organization, Daniel leads
the Global Merchandising Organization which spans across 15 worldwide offices
supporting 5 Expedia brands. He is responsible for delivering traffic and
motivating consumers to the full Expedia product portfolio through outbound
marketing channels and product engagement. His teams are responsible for end to
end merchandising campaigns, the merchandising content strategy to drive top of
funnel engagement, integrating customer data to deliver on the needs of the
consumer, and brand loyalty through the Expedia Rewards program.
Check out the incredible speaker line-up to see who will be joining Daniel.
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