Blair Robertson

For 20 years, Blair Robertson has helped companies improve their decision making through the simplification of advanced analytics. As Head of Product Strategy, Blair focuses on continuously strengthening Innovid’s unified product strategy across ad serving, measurement, and creative. 

Previously, Blair was the EVP and CTO of TVSquared (acquired by Innovid in 2022), the worldwide leader in TV attribution.

Blair is recognized as a global expert in marketing science, measurement, attribution, platform applications, and data modeling. He has conceived, built, and scaled disruptive systems across multiple industries, including Adtech/Martech (MMM, MTA, optimization), Fintech (capital markets, FX, low-latency trading), and Enterprise DevOps. Throughout his career, Blair has focused on turning the complex into business-friendly, easy-to-understand formats via visual and intuitive products.

Prior to TVSquared, Blair ran his own big-data consultancy and was Principal Analyst at Sumerian, a provider of big-data analytics for retail and investment banks. He was also a consultant at Accenture, where he worked on technology transformation projects in the financial services sector. He holds degrees in Artificial Intelligence and Computer Science from Aberdeen University in Scotland.