Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Anna Zeng

Director of Mobile Product
Marriott International & Starwood Hotels

Day 1 - 25th June .2019

Saturday, December 1st, 0012

2:30 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?

•How to leverage  powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales
•How to overcome friction between mobile traffic and conversion
•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?  
•How to move from mobile first to just mobile


Table 1: How to build a business case to build your digital team using data as your core 
Riko van Santen,  VP Digital Strategy & Distribution  Kempinski Hotels

Table 2: How to exploit big data to decode customer interactions and gain a competitive edge
Juan Agundo, Director of Product Management, eDreams ODIGEO

Table 3:  When a digital customer experience goes bad how can you turn it around? 
Anna Zeng, Director of Mobile Product, Marriott International & Starwood Hotels

Check out the incredible speaker line-up to see who will be joining Anna.

Download The Latest Agenda