Amanda Johnson

Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation

An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business. She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike. Amanda is currently enriching American summer fun by driving personalized, behavior-based marketing programs for Herschend Family Entertainment’s 26 theme park and attractions across the U.S. When she is not analyzing and strategizing, she is making memories with her own family in Atlanta.

1:50 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?

4:30 PM CASE STUDY: How to apply advanced analytics to better target, engage and retain your customers

Check out the incredible speaker line-up to see who will be joining Amanda.

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