Amanda Johnson

Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation

An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business. She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike. Amanda is currently enriching American summer fun by driving personalized, behavior-based marketing programs for Herschend Family Entertainment’s 26 theme park and attractions across the U.S. When she is not analyzing and strategizing, she is making memories with her own family in Atlanta.

Day 1 - 25th June .2019

Saturday, December 1st, 0012

2:30 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?

•How to leverage powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales

•How to overcome friction between mobile traffic and conversion

•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?

•How to move from mobile first to just mobile

4:30 PM CASE STUDY: How to apply advanced analytics to better target, engage and retain your customers

• Getting away from last-click attribution modelling: what are the alternatives to this?

• Creating new user behavior analytics and insights to identify and act on marketing and sales opportunities

• Driving ROI and differentiation in the marketplace by better serving customers’ needs

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda