Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Amanda Johnson


Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation

Day 1 - 25th June .2019

Saturday, December 1st, 0012


2:30 PM PANEL: With the growing popularity of mobile and social media channels how can you best leverage them in your online and offline touchpoints?

•How to leverage  powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales
•How to overcome friction between mobile traffic and conversion
•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?  
•How to move from mobile first to just mobile

4:30 PM CASE STUDY: How to apply advanced analytics to better target, engage and retain your customers

• Getting away from last-click attribution modelling: what are the alternatives to this?
• Creating new user behavior analytics and insights to identify and act on marketing and sales opportunities
• Driving ROI and differentiation in the marketplace by better serving customers’ needs


Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda