Day 1 - 25th June .2019
Saturday, December 1st, 0012
•How to leverage powerful personalisation techniques suited to customers on the go to convert high mobile traffic into sales
•How to overcome friction between mobile traffic and conversion
•Travellers love mobile browsing, but mobile purchasing not so much: Why is that?
•How to move from mobile first to just mobile
• Getting away from last-click attribution modelling: what are the alternatives to this?
• Creating new user behavior analytics and insights to identify and act on marketing and sales opportunities
• Driving ROI and differentiation in the marketplace by better serving customers’ needs