Director, Customer Relationship Marketing Herschend Family Entertainment Corporation
An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business. She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike. Amanda is currently enriching American summer fun by driving personalized, behavior-based marketing programs for Herschend Family Entertainment’s 26 theme park and attractions across the U.S. When she is not analyzing and strategizing, she is making memories with her own family in Atlanta.