Adrian Swinscoe

Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk. He has been growing and helping develop customer-focused large and small businesses for over 25 years, for brands including IHG and Costa Coffee. Adrian published a best-selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson), published an exciting new book: Punk CX in 2019 and has just published an exciting follow up: Punk XL.