A digital native, Sophie has grown her career in the travel industry working across Europe, from Paris and Venice to Brussels and Rome. Starting her career on Starwood Hotels’ Vita Futura Graduate Management Program, she has gone from leading Starwood's Digital Marketing for The Luxury Collection and Le Méridien brands in Southern Europe, to now leading Radisson Hotel Group's Social Media strategy from their HQ in Brussels. Passionate about Content Marketing, Sophie drives innovation across the brands of Radisson Hotel Group alongside Social Care and Social Commerce activities.