Kevin is responsible for digital marketing analytics and attribution, enabling more relevance and personalisation through our data-management platform towards all our online channels and cross-channel optimisation of the marketing spend. As the flag carrier airline of the Netherlands, the vision of KLM’s marketing programme is to humanise advertising through personalisation and relevance at scale. Supported by a data-driven approach, KLM wanted to address the proliferation of fragmented channels and develop smarter, more effective media buying models. By combining data to connect every touchpoint of the customer journey, Kevins aim aim was to serve more relevant advertising and improve media spend.
Kevin's goals are to develop smarter, more effective media buying models through data, Drive relevant advertising, and scale predictive modelling across all touchpoints in the customer journey.
Check out the incredible speaker line-up to see who will be joining Kevin.